The World now believes in shopping through e-commerce websites only and over the past two decades we have seen many changes in the area of E-commerce. We can see that many people highly recommend to go for shopping through websites and all and here is the role of AI is come. AI has changed many things in the area of technology and has too many revelations. The main point of today’s blog is that artificial intelligence (AI) is the heart of the shopping experience and more than that it has very critical role in the advancement of technology.
The Beginning of E-business
The word E-commerce has been starting from the evaluation of the internet. Venders first post their products (Goods or Services) on their websites or any e-commerce store and customers goes for manually search for those listed products from websites or any e-commerce store They buy the products and go for the payment where again the customer has the option to make a payment from various methods.
Before the two decards i.e late 1990 and early 2000 all the E-commerce companies like Amazon and eBay goes with the advancement of their website and made their websites more dynamic and gave more focus on a customer-centric approach but the real game-changer came when they used Artificial Intelligence (AI) advancement into their websites.
First Phase: AI and E-commerce
At the early stage of E-commerce advancement through Artificial Intelligence (AI) the role of AI is too limited. The main focus of Artificial Intelligence is on the basic facility of E-commerce its mostly works on search algorithms and provides recommendations. However, early Artificial Intelligence was limited to many points at that time AI focus on analyzing the customer and suggesting similar products. For Example, if you buy a mobile phone from Amazon store the they automatically suggest different mobile phone with a similar price or functionality.
This was the early implementation of Artificial Intelligence where the scope of AI is limited but despite this limitation, it marked the beginning of providing more and more personalized experiences to its customers.
 The beginning of the AI’s Machine Learning and Deep Learning
The use of data analysis in the age of modernization is the base of the growth of machine learning and deep learning technologies. This technology helps to all the e-commerce platforms ti analyze the huge amount of data from their collection center and find the patterns and insights into how the customers buy the products, what they are thinking, what kind of goods they are looking for, and which is the good time to display that goods to that customers through ads and all.
For Example, when a customer comes searching for some goods on the internet companies can analyze that customer wants the particular thing and based on their unique demand companies show the ads to that customer.
Increasing the customer purchasing experience
Two decades before when customers searched for products the company showed the products in the form of text but now the times has changed they can see the process and that time is not too fat that customers can feel the products through AR/VR
Nowadays Artificial intelligence can also help in managing inventory. AI can go through the requirements of particular products in a particular area and by focusing on that area for a particular product the company can manage its product inventory and it helps to minimize the cost of their inventory.
If the use of artificial intelligence has been on the right hand then artificial intelligence can help in many things that we can’t imagine.
Conclusion
The era of e-commerce advancement has been really immersed through the development of artificial intelligence and its use in the field of e-commerce. Technology can help the E-commerce giant for giving maximum benefits to their customer by giving a better customer experience.
